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Do it like Plato branding

Do it like Plato is a website about critical thinking, cognitive biases, and active learning. The logotype was inspired by two things: the “interrobang” symbol and the role of dialectic in Plato‚Äôs thought. The interrobang asks a question, but, at the same time, it also expresses excitement or disbelief in the form of a question. On the other hand, Plato’s dialectic elicits the truth using questions to expose contradictions.

The interrobang was, therefore, chosen as a symbol signifying the dialectic process described above, in the particular context of this website.

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Branding, creative direction