The Südwind brand showcases the traditional natural Greek products in their purest form. The name in German means “south wind” and not only implies the product’s source, but creates a correlation with nature’s scents, as well. The dandelion also helps visualize the wind concept (which is otherwise invisible), by having some of its seeds blown away.
For the Südwind brand, we came up with the name and then created a visual identity, brand guidelines, and applications.
